COM 100 Climate Change Video
During my Communication Fundamentals course at the University of Rhode Island, I created a Youtube video to exam students' perspectives on climate change and its impact on Rhode Island. This project explored students’ on this topic through a combination of engaging, lighthearted questions while offering a more thoughtful and issued focused discussion which crearted a balance of approachable conversation for an important global topic. This experience strengthened my ability to communicate complex issues in an accessible way which captures an authentic audience engagement.
COM204 Feature Package - Alex McClelland
During my sports broadcasting course at the University of Rhode Island, I produced a feature package on quarterback Alex McClelland, which highlighted his journey from a standout high school athlete to contributing to the Rams’ CAA Championship season in the fall. This package focused on both his athletic achievements and the personal growth that came with transitioning into a backup quarterback role at the collegiate level.
By exploring his shift from Rhode Island Player of the Year to a supporting role as backup quarterback, the project emphasized the resilience, adaptability, and self awareness required to succeed in a highly competitive environment. This highlighted the individuality of his experience and how he embraced his current role while developing and preparing for his next opportunity on the field.
This project strengthened my ability to tell compelling stories by blending narrative development with athlete interviews, while additionally capturing the deeper human elements behind sport performance and team dynamics.
INE 348 Business of Innovation: Social Design Compete RI, Advisory Board Recommendation
Showed me establishing an advisory corp for Compete RI by working with community partners within Rhode Island. By researching local community action programs within the state of Rhode Island and reviewing other community action advisory boards, I determined how they shall meet and be compensated for their time. The five sections recommended were
Infrastructure
Climate
Workforce
Economic Development
Ocean Technology
MKT 465 Marketing Communications: Ford Rebrand Strategy
This project saw me rebranding Ford's brand strategy and creative identity to promote more of their electric vehicles on a new market of sustainable consumers. This project was crucial in developing my marketing analysis skills within brands and how to target more unique audiences to spread awareness.
By highlighting Ford’s Mustang EV form, I was able to capture the deeply rooted Mustang fans while additionally adding new electric car buyers into their market. Rebranding a highly established brand identity within the Ford Mustang oversaw a sustainable and innovative vision that was not traditional with Ford.
MKT 265: Marketing Principles- Tie It Pink
This project focused on distributing scrunchies to raise awareness for breast cancer while applying real world sales strategies. During my junior year in Marketing 265, my group was tasked with selling a product or service to demonstrate effective salesmanship. Recognizing October as Breast Cancer Awareness Month and the impact of this disease nationwide, we chose to donate 35% of our profits to Susan G. Komen Breast Cancer Foundation.
Through this experience, I developed face-to-face sales skills while contributing to a meaningful cause. It also strengthened my ability to connect with others and promote awareness, skills that directly relate to my outreach work at Revive Therapeutic Services, where I engage with communities around mental health initiatives.
